How to optimise your site for google
Managing your site’s SEO is the most important thing you can do to promote your website online. Like a digital calling card, good SEO can shoot your business to the top of Google pages and earn you a steady stream of organic traffic.
1. Personalize Your Page Titles
Just like each chapter of your favorite book has a unique title, each page in your website also deserves a designated page name. Adding unique titles to each of your website pages not only makes your site look nice and organized, it also helps with your SEO.
H1 titles are crawled by search engines like Google in order to categorize your web pages. Giving each page on your site a short, clear and descriptive page title will give Google a better idea of what your page is about and help with your overall SEO ranking.
Dedicating a unique H1 title for each of your website pages doesn’t mean that you can’t include your business name in your title header, but we’ll get more into that later on.
2. Create Your Own Logo
Dedicating some of your header space to a personalized H1 title doesn’t mean sacrificing space for your business name. Consider creating a unique logo for your website or business. Having your own logo is one of the best ways to give your business a professional edge, plus it’s great for your SEO settings.
As an image, your logo will have its own SEO considerations. Read on for tips on how to power-up the SEO on your website pics.
3. Customized Google Titles for Your Pages
Your Google title, or Meta Title as it’s more formally known in the SEO world, is how your site will appear on search results. Because not every page on your web site holds the same information, it’s important to designate meta titles and short meta descriptions for all of the important pages on your site to help potential clients find the exact information that they’re looking for.
The best meta titles include industry specific keywords that your target clients will be looking for when seeking the services that your business provides. Check out this previous post for tips on how to find the perfect keywords for a meta title for some inspiration.
Keep in mind that your page specific meta titles and descriptions will often appear alongside your main page’s meta title in search engines, so it’s best to keep a consistent format for all of your titles.
4. Hide Unnecessary Pages
Not every page on your website deserves the Google spotlight. Some pages, like regional specific pages, landing pages or password protected page for employees only are best kept out of sight from search engines. Having certain pages hidden from Google (or non-indexed in SEO terms) is not only a great way to keep key web pages private but also prevents irrelevant pages from competing with your more important pages.
5. Label Your Images
Choosing great looking images to style your website is only half the battle when it comes to promoting your website. Once you’ve cherry-picked your favorite pics you’ll want to optimize your image for a Google search by adding a descriptive alt-text to each of your pictures. Adding alt-text to your images helps search engines categorize your pics and understand your page better, which ultimately leads to an overall better SEO ranking.
6. Write Clever Content
The best way to give site crawlers, and more importantly your audience an idea about what your website has to offer is by writing a little about your business. Having beautiful images on your website is essential, but there’s no replacement for informative text. Site crawlers take to your site to find keywords about what you have to offer. Giving them content to work with can help them appropriately categorize your website for clients who may be looking for you!
When taking the time to write your text, try and adopt the mindset of a prospective client. Try and figure out what key words and phrases people will be using when hoping to find a business just like yours.
7. Use Page Specific Keywords
Every page on your website has a distinct role. Make sure to highlight those roles by emphasizing specific keywords on the titles and content of your web pages.
Here’s an example. If you’re a photographer, you most likely have a variety of different services on offer – wedding photography, glamour shots, family photos, etc. Give each of your pages unique page titles and descriptions for your meta and onpage information so that the right audience can find you with ease!
8. Register on Local Directories
Promoting your website on relevant local directories is a great way to make sure your business can be found by the people who need it most. Directories are not only great for promoting your site, they’re ideal for building your business’ web presence as the link building is a huge benefit for your SEO ranking.
9. Socialize Your SEO
Another easy way to link external sites to your website and increase your SEO ranking is to keep up with social media pages for your business. Social media sites are some of the first pages to pop up when someone Google’s your business name, so linking them to your website is of top priority.